SERVICE EXCELLENCE MASTERCLASS
Mr. Horst Schulze
Ritz-Carlton Hotel COO & Co-founder
CYBER SECURITY MASTERCLASS
White House Chief Information Officer
"Ken Schmidt is one of the greatest marketeers out there."
Sarah Robb | Former Marketing Director | Nike
*They work with these companies
12 November 2021
Analysis and technical evaluation of the competitor's brand strategy
Identification of competitors' positioning errors and selection of growth opportunities.
Use the product/service as a source of communication with the market (connection and evangelization) - unconventional strategies
Context, Content, Clarity: Case Study
Brand Sustainability Strategy vs Costumer Loyalty
13 November 2021
How to consolidate the language and communication strategy in the DNA of all employees - plan evangelization from the inside out (customer & employee loyalty)
Harley-Davidson: Case Study
Design a brand strategy with a firm and memorable positioning in the customer's mind, based on language and message improvement exercises to improve product vs. niche interaction
Review and discuss the teachings and how to create and maintain the "momentum"
Content from Ken and Martin