BRAND
POSITIONING
Course

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12 e 13 November 2021

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Presential

Imagine learning and speaking directly with two of the world's greatest minds in brand positioning for two days, surrounded by nature.

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Ken SchmidtEx- marketing e communication director of Harley-Davidson. 

Martin FlahertyBrand advisor at Coca-Cola, General Motors, Herman Miller.

Late Fee ends at:

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"Ken Schmidt is one of the greatest marketeers out there."

Sarah Robb | Former Marketing Director | Nike

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*They work with these companies

AGENDA

12 November 2021

Morning

Analysis and technical evaluation of the competitor's brand strategy

Identification of competitors' positioning errors and selection of growth opportunities.

Evening

Use the product/service as a source of communication with the market (connection and evangelization) - unconventional strategies

Context, Content, Clarity: Case Study

Brand Sustainability Strategy vs Costumer Loyalty

13 November 2021

Morning

How to consolidate the language and communication strategy in the DNA of all employees - plan evangelization from the inside out (customer & employee loyalty)

Harley-Davidson: Case Study

Evening

Design a brand strategy with a firm and memorable positioning in the customer's mind, based on language and message improvement exercises to improve product vs. niche interaction

Review and discuss the teachings and how to create and maintain the "momentum"

Content from Ken and Martin

 

ALL INCLUDED

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STAY AND

FOOD

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TALK WITH THE TRAINERS WITH TIME

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DGERT CERTIFICATE

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SUNSET

EXTRA LATE FEE

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- 200€ DISCOUNT

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ZERO DAY SUNSET

LAST CHANCE.
LATE FEE ENDS IN:

1560€+VAT

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IN A MAGICAL PLACE IN PORTUGAL

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TOAST IN THE SUNSET.
PREMIUM BBQ.

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SPEND THE NIGHT AT A HOTEL OR A COUNTRY HOUSE